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December 2021

Who We Are

Holly Hegeman is founder and publisher of PlaneBusiness Banter, the most widely read weekly subscription publication covering the airline industry. The publication covers operations, labor relations, management strategies, communications, and financial analysis of the U.S. airline industry, as well as select international carriers.

Holly paid her dues both on Wall Street, and as a consultant to then AMR Chairman and CEO Bob Crandall. Herb Kelleher, former Chairman and CEO of Southwest Airlines has said of Holly, "I used Holly for my competitive intelligence when I was CEO, because she always told me what was going on in the industry before anyone else. And she was always right. She tells it like it is."

Holly was heavily involved in the coverage of the American Airlines bankruptcy and the airline's subsequent merger with US Airways. Her weekly column, "AMR Bankruptcy Follies", which ran in PlaneBusiness Banter, was widely regarded as a "must read" for the most thorough take on the merger. Holly is a frequent speaker at both corporate travel and airline financial events and has appeared on such news outlets as PBS Newshour, The Diane Rehm Show ; CNBC, CNN, and numerous PBS radio stations, and has been quoted widely in such publications as The New York Times, Wall Street Journal, and USA Today.

Holly is also a regular speaker at the Business Travel News "Travel Trends and Forecasts" conferences throughout the year, which are held across the country.

Hegeman holds a B.A. in Journalism from Loyola University in New Orleans, and has completed graduate level work at Griffith University, Brisbane, Australia, University of New Orleans-Innsbruck, and the University of Tennessee.

Holly was the recipient of a Rotary International Journalism Award to Australia and is a past president of the New York chapter of the International Association of Business Communicators.

Contact Information:

Holly Hegeman, Founder, Publisher, Editor- hhegeman at

Jonathan Bare, Web Editor - jlb at

David Stanhope, Subscription Manager/Financial Editor - pbsubs at

PlaneBusiness Toll Free Access Number: 866-460-8983



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